Building bridges through data

AGRO4AGRI developed a stakeholder database to systematically map and engage farmers, regulators, and industry actors. This tool transformed scattered outreach into strategic collaboration, ensuring project results are relevant, trusted, and ready for adoption.

Why engagement counts

Innovation in agrochemicals cannot succeed in isolation. It requires collaboration across a complex value chain, from producers to policymakers. AGRO4AGRI recognised that ad-hoc engagement was inefficient and risked overlooking critical voices. A structured, data-driven approach was essential to move from fragmented communication to meaningful dialogue.

Turning data into dialogue

To transform stakeholder engagement from fragmented outreach into strategic collaboration, AGRO4AGRI developed a comprehensive stakeholder database. The first step was smart mapping, where stakeholders were systematically categorised by sector, geography, influence, and interest. This created a clear roadmap for engagement and ensured that no critical actors were overlooked. Building on this foundation, the project implemented targeted outreach protocols, including co-creation workshops, surveys, and tailored communications designed to address specific stakeholder needs and priorities. Finally, the database was maintained as a dynamic resource, continuously updated to reflect evolving stakeholder expectations and project developments. This real-time responsiveness allowed AGRO4AGRI to adapt its engagement strategies effectively, fostering trust and collaboration across the agrochemical value chain.

Results that drive change

The introduction of the stakeholder database brought measurable improvements to AGRO4AGRI’s engagement strategy. It proved effective by enabling targeted interactions with key actors and fostering co-creation of solutions that reflect real-world needs. The approach was also efficient, replacing fragmented outreach with a centralised system that streamlined workflows and reduced duplication of effort. By embedding the database into project processes, AGRO4AGRI ensured sustainability, maintaining relevance and adaptability throughout the project lifecycle. Finally, the model is transferable, offering a clear, replicable framework for structured stakeholder engagement that can be applied across other EU-funded projects seeking to maximise societal impact.

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